SAN DIEGO, CA (June 2nd, 2025) — NewMark Merrill Companies, Inc. is pleased to share that Piazza Carmel and Senior Marketing Director Cynthia Gonzalez have been honored with a 2025 Global MAXI Award by the International Council of Shopping Centers (ICSC) during its annual conference held in Las Vegas. The Global MAXI Awards celebrate innovation and effectiveness in marketing within the retail and placemaking industry, drawing submissions from both domestic and international entries.
“We are thrilled to see Cynthia and our teams recognized on such a prominent stage,” said Sandy Sigal, President and CEO of NewMark Merrill Companies. “Cynthia’s dedication to empowering merchants and enriching our shopping centers through community-centered events is truly inspiring. These accolades highlight the real impact our marketing efforts have in creating thriving, welcoming spaces where customers want to connect and spend time.”
John Hickman, Managing Director of the San Diego Division, added, “This award-winning initiative is a reflection of our ongoing commitment to being a valuable partner to the neighborhoods we serve. Since joining us in 2008, Cynthia has consistently demonstrated a deep understanding of how to engage our diverse communities through inclusive, meaningful programs that support both our tenants and their customers.”
“Our marketing strategy is rooted in understanding our communities and finding creative ways to make them feel seen, supported, and celebrated,” said Cynthia Gonzalez. “At NewMark Merrill, we’re empowered to deliver experiences that not only build loyalty and foot traffic but also foster a real sense of place, connection, and true community.”
Award-Winning Initiative:
NewMark Merrill received the Silver MAXI Award for the Bollywood Indian Cultural Celebration held at Piazza Carmel, located at 3810 Valley Centre Drive in San Diego, CA. The event exemplified community inclusivity and cultural appreciation by honoring the areas vibrant Indian community while introducing broader audiences to traditional Indian music, dance, food, and customs in an engaging, educational environment.
About NewMark Merrill Companies
NewMark Merrill Companies, Inc. owns or manages a portfolio of over 110 shopping centers valued at more than $3 billion. Since 1987 President and Chief Executive Officer Sandy Sigal has led the company of shopping centers representing over 2,000 tenants and 13 million square feet in California, Colorado, and Illinois. The Company has founded and invested heavily in BrightStreet Ventures, its technology company, which is working on leading edge solutions for landlords and tenants to succeed in today’s retail environment. For more information, please visit NewMarkMerrill.com.