James Hiromasa

Krav Maga • Broomfield Plaza • Broomfield, CO

James Hiromasa has learned so much since launching his business in 2003 that he could write a book about it — and that’s exactly what he’s doing. A journey that began when James discovered Krav Maga, a self-defense technique best known as the official discipline for the Israel Defense Forces, ultimately led to his successful multi-studio business including a location at Broomfield Plaza.

As a martial arts enthusiast, James had recognized a real void and lack of realistic self-defense training programs for adults. Krav Maga was a revelation. After becoming one of the first certified teachers in the U.S. in 1997, he decided to share this potentially life-saving skill with as many good people as possible.

Starting out provided plenty of challenges, but funding was by far the biggest. “We quite literally built the business up from zero,” says James. With three young children to raise at home (including a newborn), a two hour commute every day and countless other hurdles to clear, the beginning was intense, even for this disciplined martial arts master.

James’ mantra, “effort = outcome,” was invaluable, and while others romanticize the concept of “being their own boss,” James approaches small business ownership with a different mindset. He has hundreds of bosses (clients) who he works tirelessly to please. In James’ mind, having the ability to direct real-time changes, constantly evolve ideas and goals and see the immediate impact of efforts is priceless, but what really drives him is achieving success for his students in the studio.

Although James has studios in other locations, he emphasizes that the teams at Broomfield Plaza and NewMark Merrill have much better communication and ongoing support than his other property managers.

James strives to partner with NewMark Merrill in as many of their onsite events as possible. He’s pleased to be a part of such an inclusive and caring team, where he can focus on what he does best — teaching Krav Maga to all.

Because of their years of hard work and commitment, the community has grown to view the Krav Maga team as a group of top experts in their field, delivering honest, professional training that can’t be found elsewhere. James has a lot to say about what it means to have an American dream, to start a business — too much to include here. You’ll just have to read the book.

They were amazing during the tenant improvement phase. They helped with timing issues and were able to make critical adjustments in real time.